Many companies offer professional management of Adwords campaigns. With their assistance, your advertising will be both effective and inexpensive.
Here is a list of the services most online marketing companies offer related to advertising through AdWords:
- Defining the objectives of the campaign;
- Analysis of you website and its Google positioning;
- Research of the competition in the relevant market niche;
- Analysis, research, and choice of the most appropriate keywords and phrases for your campaign;
- Structuring of the advertising campaign based on the types of products and services, and the relevant keywords;
- Analysis of the targeting – geographic, linguistic, demographic, etc.
Adwords account setup
- Campaign creation;
- Budget input;
- Campaign targeting;
- Account structuring based on campaigns, ad groups, keywords.
Management and optimization of advertising campaigns
- Monitoring of the implementation of the set objectives of the advertising campaign;
- Management of price fluctuations;
- Optimization and actualization of keywords, advertising messages, prices and daily budget;
- Management of the ad display timing;
- Changes in targeting and settings of the campaign.
- Full report on the advertising budget spent;
- Analysis and interpretation of the accumulated results;
- Consultations, related to the report data and to changes of the advertising campaign;
- Website optimization advice.
- Full access to statistics;
- Results measurement;
- Weekly report provisioning;
- Comparison of results to those of previous periods;
- Analysis of results, aimed at adopting measures for achieving the advertising objectives;
- Additional automatic reports, on request.