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Improve Adwords clickthrough rate – CTR

May 3, 2012 | Author: | Posted in Adwords Campaigns, Pay-Per-Click

By improving your click-through rate (CTR) you can improve the cost-effectiveness of your Adwords campaign. or the percent of users that have actually clicked your ad with a certain purpose. Higher click-through rate leads to a higher Quality Score – a rank used by Google for grading your AdWords keywords and advertising groups. The higher …

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